Customer Marketing & Strategy
- Processes that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives;
- CRM processes that help form individualized relationships with customers (to improve customer satisfaction) and provide the highest level of customer service to the most profitable customers;
- CRM processes that provide employees with the information they need to know their customers’ wants and needs, and build relationships between the company and its customers.
- Customer relationship management tools include software and browser-based applications that collect and organize information about customers. For instance, as part of their CRM strategy, a business might use a database of customer information to help construct a customer satisfaction survey, or decide which new product their customers might be interested in.
Our company’s focus on customer relation management is driven by the need to transform the link between business and customer by integrating technology, strategy and process.
Strong Customer Service Skills
You must know how to handle all customers and provide the same level of service every time.
You should be able to handle surprises, sense the customer’s mood and adapt accordingly.
Ensure you convey to customers exactly what you mean. You don’t want your customer to think he’s getting 50% off when he’s actually getting 50% more product.
Customers appreciate a rep who will see their problem through to its resolution. Stay focused on your goals to achieve the right balance.
Ultimately your customers rely on you for their knowledge of your product. Stay informed enough to respond to most inquiries and know where to turn if the questions become too detailed or technical for you to answer.
Customer’s Always Right
Whether your team works directly with customers or looking for feedback on social media, they’ve got to keep the customer’s happiness in mind.